Wednesday, February 18, 2009

Stupid Naming Conventions: Cars

In today's consumer-driven society, the market is full of all kinds of products to buy. In order to differentiate similar products from one another, manufacturers often give their products names instead of going by model numbers. Of course, some companies put vastly more effort into their product names than others.


Take a look at American car companies for example, which have historically given their vehicles real names. Cars like the Mustang, Thunderbird, Camaro, and Impala deliver strong visual images of power, speed, and strength. They just roll off the tongue. They may even influence the styling of the vehicle they adorn.

On the other hand, German and Japanese cars are seriously lacking in the imagination department. Rather than come up with clever or sexy names, they use esoteric combinations of letters and numbers to distinguish their vehicles. What comes to mind when you hear the name QX56, 740iL, and CLS-55? What does GS300 make you think of? They make me think of nothing. They make me picture hard-nosed designers who lack the human emotion that should go into building a car.

Before you go and point out that some automakers use these jumbled names to distinguish engine displacement, number of cylinders, or trim levels, I'm already ahead of you. Yes, a BMW 330 indicates an entry-level coupe with a 3.0-liter engine. And yet, the BMW 325 also has a 3.0-liter engine, not a 2.5-liter engine as the naming convention would indicate. It's completely meaningless when companies don't even adhere to their own rules.

Car manufacturers: start using the alphabet to make words.

I am not the only one who feels this way:
http://www.forbes.com/2006/01/09/lincoln-ford-names-cz_jf_0110flint.html
http://www.xanga.com/milkchug/447068233/item/

Tuesday, February 17, 2009

Ridiculous Subdivision Names

Since the end of World War II, land in Arizona has been cheap and plentiful compared to other states. This has made Arizona a prime location for building massive communities of residential homes, known as subdivisions or suburbs.


Housing mega-developers such as Del Webb, Pulte, D.R. Horton, Richmond American, Lennar, Meritage, and Taylor Morrison Homes have purchased hundreds of thousands of acres of land on the outskirts of Phoenix and built massive master-planned communities, also called "satellite communities." The explosive growth of these communities has kept Phoenix on the top 10 list of "fastest growing cities in America" for decades.


Aside from the urban sprawl and increased traffic, what really bugs me is the absolutely awful names these new subdivisions have. Most of them are designed to appeal to yuppies, and therefore incorporate some sort of pseudo-luxurious or elite sounding word into the name. Take a look at the examples below. All of these are real names of subdivisions in the greater Phoenix area:

Silverleaf
Villagio
Verrado
Vistancia
Estancia
Dynamite Ranch
Anthem
Troon
Troon North
Tartesso
Trillium
Desert Highlands
Whisper Rock
Pecan Creek South
Rancho Bella Vista
Grayhawk
Serenity Shores at Fulton Ranch

You can find yuppies and real estate agents discussing pricing and locations of the various subdivisions on forums such as City-Data.com.

How could you ever tell your parents or your co-workers that you just bought a new house in "Troon North" with a straight face? Not only is it an embarrassing name, but you are admitting to the world that you were seduced into buying an overpriced, cookie-cutter home that was made for people exactly like you by market researchers and focus groups. This is conspicuous consumption at its worst.

If the pinnacle of your adult life is moving into a stucco castle in some brand new master-planned community with a ridiculous name like "Tartesso" or "Troon North," then you should know that I hate everything about your priorities and your lifestyle.

Check out the master list of silly subdivisions in the Phoenix area.

I am not the only one who feels this way:
http://query.nytimes.com/gst/fullpage.html?res=9C0DE4D61131F93BA25755C0A9609C8B63
http://denverinfill.com/blog/2006/09/guide-to-suburban-denver-subdivision.html
http://www.cyburbia.org/forums/showthread.php?t=20502
http://www.city-data.com/forum/houston/462251-amusing-ridiculous-contrived-subdivision-names.html

Monday, February 16, 2009

Verb the Noun Bands

Have you noticed how many bands these days are creating their names with the formula "verb the noun?" It mostly seems to happen in the hardcore, death metal, and screamo genres. At the time of this writing, all of these are real names of bands:
Becoming the Archetype
Before the Dawn
Bleed the Sky
Blessthefall
Bury Your Dead
Clone the Fragile
Escape the Fate
Haste the Day
Hit the Lights
Pierce the Veil
Poison the Well
Protest the Hero
Remove the Veil
Salt the Wound
Scatter the Ashes
Sever Your Fall
Sound the Alarm
Swallow the Sun

Maybe it's too much to expect death metal bands to care about things like grammar, but it's also unoriginal when your band name sounds like every other band name out there. Can we please stop with the ridiculous band names?

I am not the only one who feels this way:
http://www.musicbusinessblog.com/2005/11/27/verb-the-noun/ 
http://www.ultimate-guitar.com/forum/showthread.php?t=866530