Monday, August 31, 2009

7 Good Reasons Why LightScribe Sucks

It's hard to believe that it is 2009 and people are still excited about LightScribe technology. For those not familiar with LightScribe, it is a technology that allows you to "Burn, Flip, and Burn" your CD and DVD discs. First you record your information, flip the disc over, and then use the same drive to laser etch your artwork directly on to the disc surface.7 Good Reasons Why LightScribe Sucks
In theory this sounds great because you can label your CD and DVD discs without buying another ink cartridge or adhesive label ever again. But after some hands-on testing, I have come up with 7 Good Reasons Why LightScribe Sucks.

7). LightScribe is monochromatic only. This one is a no brainer: you cannot print color photos with a LightScribe drive. A cheap inkjet printer and a package of adhesive CD/DVD labels would produce a far superior result.

6). Another reason why LightScribe sucks is that it is excruciatingly slow. A full disc of artwork can take up to 30 minutes to print! An average inkjet or thermal printer can do a full color disc in about two minutes or less. You do the math.

5). LightScribe cannot print to the center hub. It's true, the center hub of a LightScribe disc contains the information needed to guide the recording laser around the top surface. You'll never get a professional looking CD or DVD disc when you use LightScribe because you'll always see their huge logo branded in the center of the disc.

4). One big downside to LightScribe is that blank CD and DVD discs with LightScribe printable surfaces cost more than regular discs. This may not be a big deal if you buy a small package of 50 discs, but for high volume buyers this can really hit you in the wallet.

3). You need a special drive to record LightScribe artwork. Most desktop and laptop computers and almost all professional recording gear does not come with LightScribe drives. To use this technology, one must upgrade their hardware to something that supports LightScribe.

2). Designing your LightScribe artwork is only slightly easier than building the pyramids of Egypt. Forget about using industry standard design software such as Photoshop, Illustrator, and Quark. You have to use a cumbersome program to create a print file, and then record that to a disc. Good luck getting an engineer to figure this one out, let alone your Grandmother.

1). Finally, LightScribe sucks because the prints just look awful. Even under the best of conditions when using high-resolution artwork and recording at the Best Quality setting, you can still see horizontal bands and gaps in your artwork. It's absolutely not worth the 30 minute wait time for a monochromatic print that looks like a bad photocopy.

LightScribe would have been a cool technology had it had been invented about 10 years ago. Here in 2009 where we have color inkjet printers that print full color artwork directly on CD and DVD discs in just minutes for a few cents per print, LightScribe is simply laughable. It's the equivalent of crossing the sea in a balloon and navigating by compass while the rest of the world uses GPS-equipped jet airplanes. Sure it works, but the alternative is faster, cheaper, more accurate, and all around better at getting the job done. Don't even get me started on Disc t@2 technology!

UPDATE: HP has discontinued support for all LightScribe products in January 2014. The software, burners, and media are no longer supported. I am surprised that it took this long for it to happen!

Wednesday, August 12, 2009

Black Edition Is The New Extreme

Once upon a time in the mid-1980s, American Express came up with a special credit card for its most elite, high-profile cardmembers. They quietly introduced a very exclusive card called the "Centurion card" which was shrouded in secrecy during its earliest days.Rumors about this new credit card began circulating in the late 1980s, and a 1988 article by the Wall Street Journal finally cleared up the controversy. The card was discontinued afterwards, but consumer interest in the card was so strong that it was reintroduced in 1999.

To understand what all the fuss is about, I need to explain that the Centurion card is not just another credit card, it is *THE* credit card. Here are several ways in which the Centurion card is different from ordinary cards:

-It was originally not available to the general public. It was offered only to high-profile AmEx Platinum card members who met specific criteria and spending habits established by American Express. A few thousand cards were issued to high rollers such as Hollywood celebrities and Fortune 500 CEOs.

-The privilege of carrying a Centurion card came at an exorbitant annual fee of $1,000 per year (now $2,500).

-Third, the card included a 24-hour worldwide concierge service for its cardholders. The service helped wealthy cardholders make travel arrangements and other personal services including private shopping and dining.

To carry a Centurion Card was to be treated like royalty with special VIP lounges at airports and nightclubs. In addition to VIP treatment, it was rumored that the card simply did not have a credit limit at all. Customers have used Centurion cards for everything from charter jets to exotic car purchases.


When you take all of this into account, you can see that the Centurion card, or "Black Card" as it is commonly known, really is the ultimate credit card. But this isn't a rant about credit cards for people with excessively lavish lifestyles. It's about other companies borrowing from the mystique and the success of the Centurion card in an endless game of "me-too!"

In recent years, the number of consumer products being marketed with the moniker "Black" has exploded. Today, the word word "Black" comes with the implication that what you're buying is the absolute finest product the company makes; its halo product, its gleaming signature creation. This is a trend that transcends multiple industries and products. Take the following list of products for example:

Mercedes-Benz CLK-63 AMG Black Series (link)
Mercedes-Benz SL-65 AMG Black Series (link)
Audi A3 Black Edition (link)
Brabus Unimog U500 Black Edition (link)
MSI N260GTX Lightning Black Edition Video Card (link)
AMD Phenom II X4 955 Black Edition Quad-Core Processor (link)
Western Digital Caviar Black Edition Hard Drive 1TB (link)
Need For Speed: Most Wanted: Black Edition (PC) (link)
Painkiller: Black Edition (PC) (link)
Nokia N96 Black Edition (link)

Ten years after its introduction, the original Centurion card is everywhere in popular culture thanks to celebrity interviews, rap music lyrics, and even magazine ads! A wealth of information about the Centurion card is now available online. Competing credit card companies have responsed with their own versions of the card, including Visa who actually calls theirs the "Black Card."

The elite status once required to attain a Centurion card has diminished, and in its place we have just another credit card with requirements easily met by many small businesses, entrepreneurs, executives, and celebrities. In its wake, we have a wide range of products in various industries seeking to capitalize on the success of the "Black Edition" name.


I think it's time we put this whole "Black Edition" trend to rest for good, but I know that somehow the replacement catchphrase will be even worse.

Monday, August 10, 2009

Nothing Is What It Seems


We are a society of synthetic human beings with our wigs, implants, face lifts, tummy tucks, teeth whitening strips, hair dye, and botox treatments.

We buy consumer products that have photomanipulated pictures on the box (see: Photoshop Disasters).
We read magazines with airbrushed models on the cover.
We watch television commercials that feature people doing outrageous things in impossible situations.
We are entertained by television shows with simulated laugh tracks from nonexistent studio audiences.
We watch movies with the most realistic special effects we've ever seen.
We give awards to actors who rely on stunt doubles and makeup artists to make them what they are.
We pay a premium price for bottled water that is really just filtered municipal water.
We eat pre-packaged foods that are loaded with preservatives, coloring, and sweeteners.
We buy "American" cars like Chevrolets that are actually assembled in Mexico, Canada, and South Korea.
We are discouraged from buying "foreign" cars that are assembled in Ohio, Tennessee, and California.
We drive cars with faux leather, simulated woodgrain, and dual tips off of a single exhaust.
We listen to songs on the radio that were not written by the artists performing them.
We sing along to auto-tuned vocals and cleverly engineered hit singles.
We work jobs we hate to buy shit we don't need (now a major motion picture!)
We elect politicians who give speeches they did not write so they can vote on bills they have not read.
We have cell phone towers "disguised" as 190-foot tall palm trees.
We have brick-patterned wallpaper over the stucco walls at Subway.
We live in stucco castles that have stone facades and imprinted concrete patterns.
We decorate our homes with reproduction art, silk indoor plants, and reproduction art.
We have digital cameras that play pre-recorded sounds to simulate the shutter of a traditional camera.

You never think about this kind of stuff when you are young. But the older I get, the more I realize that nothing is what it appears to be. The truth is that so many things in life are false, phony, rebranded, facetious, artificial, and just plain fake. The world is full of deception, both harmful and harmless. Nothing is what it seems.

Tuesday, June 30, 2009

Innocence Lost

One of the great things about children is how innocent they are. As a young child, I would have believed just about anything an adult told me. This is why parents get such a kick out of telling a young child about the Tooth Fairy, the Easter Bunny, and Santa Claus - they know that children will believe them. Children have no reason to believe that something might not really be what it seems.
As I got older, I began to stop believing in the fantasy and start seeing the reality. Growing up is all about absorbing new experiences and new information about how the world really works. The downside of understanding how things really work is that the magic is gone.

Sometimes, I think I was happier before I learned the truth about some things. Each time I learn the truth about something, it's like a little bit of my childlike innocence about the world disappears. The older I get, the more I learn that nothing truly is what it seems.

It wasn't long before I learned that the Tooth Fairy, the Easter Bunny, and Santa Claus were my parents all along. I was sad to learn that the cartoon characters at Disneyland were really just people in costumes. At some point during my childhood, I learned what pitifully small salaries teachers are paid compared to other professions.

As time went on, I learned that many fast food restaurants do not make food when you order it, but in fact use frozen beef or heat lamps to keep food hot and ready. I learned that almost every pre-packaged or instant food is loaded with preservatives, artificial flavors, and colors to make it brighter or sweeter than it should be. I learned that many of the baked goods for sale at the grocery store are not baked fresh, but are in fact delivered from another bakery in the middle of the night.

Upon entering the workforce, I learned a great deal about how the world of business really works. I learned that many "American" vehicles from Chevrolet and other car makers are actually produced in Mexico or South Korea. I learned that many recalled products such as contaminated toothpaste and pet food not only come from overseas, but that many different brands all come from the same factory. I learned about sweatshops and cheap foreign labor.

The truth is that warranties are always limited and that satisfaction is never guaranteed. I learned that when products on "sale," the MSRP was marked up to give the illusion of savings. I learned about market researchers and focus groups and how they target products and services to specific demographic groups. I learned about greeting card companies, diamond rings, and the greedy origins of their industries.

I learned about the stock market and people who make money on trades while contributing nothing to society. It was shocking to learn that there are people in the world who are actively trying to rip you off through investment schemes, multi-level marketing scams, phishing, identity theft, insurance fraud, telephone solicitation, spamming, and worse. Learning about the despicable things that some people will do for money robs you of more of that childhood innocence.

I lose a little bit of that childhood innocence every time I hear a news story about a respected public figure such as a minister or corporate CEO who gets caught embezzling money. It saddens me when public officials such as judges, politicians, and police officers are found guilty of bribery, or when celebrities are arrested on severe criminal charges. I lose a little bit of innocence every time I hear about a professional athlete or Olympic star who gets caught using performance enhancing drugs or steroids.

There was a day in my life when I discovered that many politicians do not write their own speeches, and that many popular singers and entertainers do not write their own songs. I learned that a singers and bands will alter their image to meet the favor of the public eye.

I learned that some musicians will change their style and their sound in order to land a record deal, fame, and fortune. I learned that many bands sound the way they do because of auto-tuned vocals and some very clever engineering in the studio. I learned that everything on the radio is pre-recorded and edited to sound real (including breathing).

More of my innocence about the world was lost when I learned that TV news anchors aren't actually reading those papers on their desk, but that they read a huge teleprompter off-camera. I learned that actors and actresses look the way they do on camera because they spend hours having makeup applied to alter their appearance. The same applies to almost every modern magazine cover, where models benefit from excessive amounts of airbrushing and photo-manipulation.

I learned that some celebrities are so shallow and vain that they will resort to extreme dieting, liposuction, makeup, plastic surgery, colored contact lenses, teeth whitening, implants, hair dye, and other tricks to appear more attractive than they really are. I learned that these role models create a false image of beauty that their fans aspire to but cannot ever achieve.

The little child I once was has grown up into a skeptical adult, having learned that so many, many things in this world are completely fake. Everything from consumer products to news headlines to television commercials and movies can be manufactured in a laboratory, factory, or studio for the purposes of deceiving me into seeing or believing something that's not real, not possible, or not genuinely there.

When you're young and innocent, you never think that what you're seeing is something artificial and made to deceive you. It just never occurs to children that magazine cover pictures have been altered, that store-bought juice is loaded with coloring, and that there is someone behind the scenes writing today's hit songs.

But the reality of life is that nothing is what it seems. The modern world is so full of replicas, imitations, and synthetics that it's getting harder and harder to tell truth from untruth. Growing up is more than just getting older, it is what happens when you lose your innocence about the world we live in.

Thursday, May 14, 2009

What's The Point of Supercars?

Mind blowing performance. Impressive specifications. Sexy styling. Limited production. Some say that supercars are the ultimate driving machines, but I've got a hunch that many of today's top performance automobiles are not being used to their full potential...or even being used at all.
The supercar industry has seen some of its most groundbreaking innovations in recent years, thanks to advances in technology. Everything from crash testing to aerodynamic modeling can now be perfected in the lab using computer modeling and simulations before the first vehicle rolls off the production line.
Not only does this cut down the amount of time required to bring a new vehicle to market, but it has also led to the development of some of the wildest and most unique vehicles ever produced. Computer-aided design allows engineers to explore new concepts and ideas that just were not possible a decade ago.

From paddle-shifters mounted on the steering column to heavy-duty carbon ceramic brakes, modern supercars are dripping with innovation. Carbon fiber body panels stay rigid and strong as advanced traction control systems help channel massive amounts of power to the pavement. Hand-assembled engines pump out huge horsepower at high RPMs and will run for years without needing a rebuild.

Yes, it's safe to say that supercars are some of the most over-engineered vehicles on the road today. A design team at Ferrari or Lamborghini may spend more time perfecting the suspension of one vehicle than it would take for a mass-production automaker to revise its entire lineup. The amount of effort that goes into developing a true road-raping machine is often reflected in its six or seven figure price tag.


But how often do you see supercars like Ferraris and Lamborghinis on the road? When was the last time you saw a Koenigsegg at the corner store or an F430 at the movie theater? Unless you live in South Florida, probably never.

The truth is that in spite of their incredible engineering, supercars do not make good daily drivers. Many exotic car owners also have an ordinary car for driving to the post office and the grocery store. The supercar is kept in the garage most of its life and will be driven perhaps a few hundred miles a year to car shows and around the block on sunny days.

Although a supercar can accelerate to 60 mph in the blink of an eye, its driver must still obey the speed limit. While the limited production makes them highly desirable, it also makes them difficult to get parts for. Because of the expensive price tag, a fender bender or theft would be disastrous.


Supercars also have high maintenance costs including premium fuel, synthetic oil, and special order tires. They gulp fuel and have no room for passengers or cargo. Insurance is expensive and so are speeding tickets. When you get right down to it, supercars are a lot like ordinary cars, only less useful and more expensive.

That's not to say we shouldn't have supercars. It is through the development of such exotic, high-performance vehicles that our regular cars become more advanced. What I am saying is that it's an absolute shame to see the fastest and best engineered vehicles sitting around all the time, being pampered instead of being driven!
It is a shame to see a classic Ferrari on the auction block at Barrett Jackson with 6,000 original miles on the clock. It is a shame to see today's most obsessively engineered vehicles hiding under car covers and being trailered to shows. It's a shame that supercars are priced well out of range of plenty of people who would love to drive them regularly.

What's the point of spending thousands of hours designing and testing a vehicle so it can sit on the grass at Pebble Beach? What is the point of engineering a vehicle that can travel at 250mph, only to have it spend the majority of its life sitting still?

The vehicles that are built to go the fastest are the ones that are driven the least. Rather than be driven and enjoyed as the designers intended, they spend their days covered up in garages, museums, and trailers at car shows. Now, where's the sense in that?

I am not the only one who feels this way:
http://www.supraforums.com/forum/showthread.php?t=463108